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On my search for magazines on brand management, I recently bumped into Magazine B, a publication focusing on one brand each issue. With a little history, company information, product insight, and user stories, it is a nice counterpart to companies' own marketing collateral. As such, it gives clues on what happens in people's minds, where brands really come to life. I can recommend the series. Just pick your favorite brand(s) and enjoy the read!
Brand Finance shared, last week, their Annual Report on the World’s Most Valuable and Strongest Brands.Some of their findings:New entrant TikTok named world’s fastest-growing brand, up 215%, leading global revolution in media consumption. Apple holds on to world’s most valuable brand title with record valuation at more than US$355 billion, followed by Amazon and Google. Tech remains most valuable industry, while second-ranked retail crosses US$1 trillion mark following 46% brand value growth during COVID-19 pandemic. You can purchase the full report here
The full name of the book is “Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies”, which tells enough, I think. It’s all about the connection between internal company culture and external company brand. The book shows how powerful culture can be in branding and what this could look like in practice. Also a nice connect with the employer branding topic, of course. Curious to hear what you think!
At Frontify, we give this book to every new employee, as part of the onboarding. The book is a nice introduction to the topic of Brand Management and simply starts off with explaining what a brand actually is. For us here, it might be obvious talk, but I think it can certainly be a valuable book for the non-branding people in an organization that you try to get onboard. With short texts, examples from real brands, and nice graphics, this read can introduce anyone to the topic. For the experienced Brand Manager, it can actually also be a good reminder of what this all is about that we’re working on every day…Check out the book here. The Brand Gap
A journey to work from home during Covid-19 pandemic lockdown- Will it still be relevant after the pandemic
About my My book website Book Triggered by the recent COVID-19 catastrophe, working from home has suddenly become the new normal of work practice, particularly for employees. Although the practice of working from home has started long ago during pre-COVID-19, the forceful nature of post-COVID-19 has brought mixed reactions. While some employees smile to being near their family members with similar amount of paycheck, others experience shock, fear, trauma, loneliness, and distraction working from home during the uncertain period of the pandemic lockdown. However, little is known and explored about their new work reality, which had drastically shifted from their leisure office setting to unsettled home office. Deriving from these unprecedented challenges, an issue on working from home is gaining deep interests from a large number of contemporary scholars, university students, researchers, academicians, human resource practitioners, employees, public sectors, policy makers, and consultant
Today, I had the pleasure to give a half-day course at the CAS Digital Brand Management program of the Zurich University of Applied Sciences – again. I talked about our understanding of Brand Management, the role of culture in branding, and the advantages of a digital tool for engaging people. It has been a nice session again, not only because it showed me that many brand management professionals are constantly raising the bar, but also because the students inspired me to do better myself, too.I thought of sitting at the other side of the table one day, as a student of this program. It might be worth checking it out for yourself, too!
I hope most of you have the report Kantar BrandZ Most Valuable Global Brands 2021, that helps to understand the dynamics and brand performance of the world’s biggest brands across 13 categories. www.kantar.com/brandzSome highlights that have come to my attention:-The value of the 100 most valuable brands in the world in 2021 has grown by +42%, record growth.-Amazon leads the ranking along with other technology brands.- Europe lags behind US and Chinese brands.Enjoy!!
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