TikTok tripled its brand value in a year, surprised? 🧐

  • 3 February 2022
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Brand Finance shared, last week, their Annual Report on the World’s Most Valuable and Strongest Brands.

Some of their findings:

  • New entrant TikTok named world’s fastest-growing brand, up 215%, leading global revolution in media consumption.
  • Apple holds on to world’s most valuable brand title with record valuation at more than US$355 billion, followed by Amazon and Google.
  • Tech remains most valuable industry, while second-ranked retail crosses US$1 trillion mark following 46% brand value growth during COVID-19 pandemic.

 

You can purchase the full report here

 

 


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Actually, as it says on Brand Finance’s website, the growth of the TikTok brand can be explained by realizing it simply has been a way for people to connect during lockdown. However, I think the second reason for the brand’s success is even more interesting: it certainly has to do with their strategic partnerships, such as its sponsorship of the UEFA Euro 2020 tournament, which exposed TikTok to demographics outside of its original Gen Z base.

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The other thing that really caught my attention in the report is the large number of American flags in the the infographics. Nothing new, but maybe it’s a good moment to think about it. Great for the United States, of course, but I’m always wondering why brands from there are more valuable, more successful than those of any other region. Do you have any clues?

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