I hope most of you have the report Kantar BrandZ Most Valuable Global Brands 2021, that helps to understand the dynamics and brand performance of the world’s biggest brands across 13 categories.
Some highlights that have come to my attention:
-The value of the 100 most valuable brands in the world in 2021 has grown by +42%, record growth.
-Amazon leads the ranking along with other technology brands.
- Europe lags behind US and Chinese brands.