Fusion, Denise Lee Yohn

  • 19 November 2021
  • 3 replies

Userlevel 3

The full name of the book is “Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies”, which tells enough, I think. It’s all about the connection between internal company culture and external company brand. The book shows how powerful culture can be in branding and what this could look like in practice. Also a nice connect with the employer branding topic, of course. Curious to hear what you think!

3 replies

@Willem Haen I read this book earlier last year! I loved it. It really drove home the idea that a brand is built from the inside out. And culture/values is something that has to be embraced, not forced upon a company’s team members.


I just started her other book “What Great Brands Do” which it feels like it’ll go deeper into action items, but still too early to tell. Have you read that one? 

Userlevel 3

Thanks @mstreicher,

I have just ordered “What Great Brands Do”, so it seems like I’m on track!

@Willem Haen can’t wait to hear your thoughts! Would love a reading buddy to bounce ideas off of. :)