CAS Digital Brand Management

  • 5 November 2021
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Today, I had the pleasure to give a half-day course at the CAS Digital Brand Management program of the Zurich University of Applied Sciences – again. I talked about our understanding of Brand Management, the role of culture in branding, and the advantages of a digital tool for engaging people. It has been a nice session again, not only because it showed me that many brand management professionals are constantly raising the bar, but also because the students inspired me to do better myself, too.

I thought of sitting at the other side of the table one day, as a student of this program. It might be worth checking it out for yourself, too!


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