Regardless of your product or sector, if you want your brand to get noticed and chosen, you need to be recognised. And not as the category, but for what makes your brand unique. How? Be distinctive. Everywhere. Join Rapha Abreu, VP of Design at The Coca-Cola Company and Lisa Smith, ECD Global at Jones Knowles Ritchie (JKR) as they discuss the importance of being distinctive - across the entire brand experience. They will explore how investing in sustained distinctive brand behaviours, assets and experiences can increase the performance of your brand, brought to life through real life examples from the Coca-Cola x JKR partnership.

DesignStudio Principal, Richard Swain, traces the meteoric rise of sports fandom from Ancient Rome to YouTube, showing how brands and businesses have, throughout history, taken advantage of technological advancements to captivate new audiences.Richard will be joined on stage by Monica Dinsmore, Senior Director, Esports Brand & Marketing at Electronic Arts (EA), to discuss how she goes about growing new audiences within esports and the learnings for brand builders when it comes to fandom.