Rome,
Italy
Sept. 24—25, 2024
Where global creatives come together to shift the future of brand
Join our two-day brand experience summit, meet the industry’s brightest minds and rising stars, and dive deep into a world of inspiration.
#Paradigms2024
Venue
A fluid space in the heart of Rome
Paradigms is known for its breathtaking venues, and this year’s location doesn’t disappoint: Acquario Romano blends design, architecture, and art into a vibrant cultural space. Located in the heart of Rome and surrounded by a beautiful garden, the former aquarium will provide the perfect setting to dive into the depths of creativity and innovation.
The event 2024
Agenda coming soon
Registration
8:00 AM — 8:30 AM
Welcome and breakfast
8:30 AM — 9:30 AM
Welcome to Paradigms 2023
Speech
9:30 AM — 9:45 AM
Emotion by design: Creative leadership lessons from a life at Nike
Talk
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Greg Hoffman
Author and former Nike CMO
9:45 AM — 10:30 AM
Eat the rich
Talk
The last recession spawned a global distrust in corporations that led to the birth of purpose – the single most transformative change in the recent history of marketing and branding.
This recession we’re seeing similar signs in pop culture indicating a major shift in brand voice and behavior.
But this time it will be different. This time people are looking for new dreams to pursue and new games to play. Since the dating game, the housing game, the career game and the happiness game are all rigged, people are opting out. But in what will we opt-in? What is the post-bourgeoise playbook?
Tom Beckman
Global Chief Creative Officer at Weber Shandwick
10:30 AM — 11:15 AM
Coffee break
11:15 AM — 11:45 AM
Your senses. Set free. A B&O brand story
Talk
In this keynote, Paul Collins, their Global Creative Director, will take us through the brand's transformation from functional to experiential, showcasing their latest brand campaign.
Matthew Bostock
Creative Lead at Bang & Olufsen
Paul Collins
Global Creative/Brand Director, Brand & Creative at Bang & Olufsen
11:45 AM — 12:30 PM
Lunch break
12:30 PM — 2:30 PM
The enemy within
Talk
2:30 PM — 3:15 PM
Coffee break
3:15 PM — 3:45 PM
Designers talking
Fireside Chat
3:45 PM — 4:15 PM
Pursuing the new brand paradox
Panel
4:15 PM — 5:30 PM
Closing words
Speech
5:30 PM — 5:45 PM
Happy hour
Party
5:45 PM — 6:45 PM
Dinner at Estufa Fría
Party
Starting 7:30 PM
Welcome and breakfast
8:30 AM — 9:30 AM
Welcome to day two
Speech
9:30 AM — 9:45 AM
How to be distinctive. Everywhere
Talk
Regardless of your product or sector, if you want your brand to get noticed and chosen, you need to be recognised. And not as the category, but for what makes your brand unique. How? Be distinctive. Everywhere. Join Rapha Abreu, VP of Design at The Coca-Cola Company and Lisa Smith, ECD Global at Jones Knowles Ritchie (JKR) as they discuss the importance of being distinctive - across the entire brand experience. They will explore how investing in sustained distinctive brand behaviours, assets and experiences can increase the performance of your brand, brought to life through real life examples from the Coca-Cola x JKR partnership.
Lisa Smith
Executive Creative Director Global, JKR
Rapha Abreu
Global Vice President of Design, The Coca-Cola Company
9:45 AM — 10:30 AM
Friction, feelings, and fiction
Talk
10:30 AM — 11:15 AM
Coffee break
11:15 AM — 11:45 AM
The era of the multiplayer brand
Talk
11:45 AM — 12:45 PM
Lunch break
12:45 PM — 2:45 PM
Winning Hearts and Screens: The Evolution of Sports Fandom
Talk
DesignStudio Principal, Richard Swain, traces the meteoric rise of sports fandom from Ancient Rome to YouTube, showing how brands and businesses have, throughout history, taken advantage of technological advancements to captivate new audiences.Richard will be joined on stage by Monica Dinsmore, Senior Director, Esports Brand & Marketing at Electronic Arts (EA), to discuss how she goes about growing new audiences within esports and the learnings for brand builders when it comes to fandom.
Monica Dinsmore
Senior director, Esports brand at Electronic Arts
Richard Swain
Principal at DesignStudio Americas
2:45 PM — 3:45 PM
Creativity in the age of AI
Talk
3:45 PM — 4:30 PM
Closing words and recap
Speech
4:30 PM — 4:45 PM
Happy hour
Party
4:45 PM — 5:45 PM
Dinner and goodbye party at Sud Lisboa
Party
Starting 7:30 PM
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