Employer Branding? Employer + Branding?

When Willem Haen wrote about the topic – just a little while back – right here in Voices of Brand, a lot of us were reminded about a somewhat thought-provoking dilemma: It’s about employees, but it’s also about branding. Now, is this a Brand Management topic, or is it one for HR?

We’d love to discuss this in an upcoming workshop, which we’ll start off with a small introduction to employer branding (needs, origins, the whats and whys), with the goal of finding a holistic approach to how organizations can incorporate it into general Brand Management thoughts and actions.

@Gabriela – former CEO of the Employer Branding Agency KÖNIGSTEINER CREATIVE – will be leading the conversation together with other brand builders and human resources experts to find out who this topic belongs to. 

Please, mark this event as Attend and we’ll send you all the details to join the workshop.