There are so many differing approaches out there when it comes to the perfect way to express a brand through communication. The format, parameters, goals, and audience of course play an immense role in all of that, and yet, there tend to be some commonalities in what’s often considered a job well done.
If you could nail down all that you’ve read, tried, and heard of about successful brand storytelling to one – and only one – point, what might that be?
Before I give my 2 cents on this I’m really curious what your thoughts are. Moreover, can you really narrow it down to just one thing, or is it always a variable combination?
Ready, set… Now, let’s see if there’s a trend or the beginning of a friendly debate.