Last Wednesday I had the pleasure to host an online workshop for the Voices of Brand Community together with
We are sharing the results here, so everybody can participate in the outcomes and have a look at what was discussed among the (employer) brand experts. You’ll find the presentation including the workshop slides attached.
Thanks from my side for the great participation and input on the part of all attendees! For me, it was a really valuable and productive session and I’m looking forward to upcoming workshops, events, and discussions!
Also, these are some of the key findings:
- We need to be able to communicate the benefits great employer branding has on
> the brand
> the company
> potential and existing clients
- Clearly define teams and individual roles as in
> consultative and informational ownership
- Employer brand should sit at a strategic level within HR because if it sits in talent acquisition it forgets about existing employees and if it sits with brand management solely, then it gets prioritized second - because the potential customer is always first
- Even in a very people-oriented organization Employer Branding is still considered a "nice to have" as justifying the need or benefit is still a challenge due to missing KPIs