Take your nose out of that book for a moment, and add it here. Find and share written resources to help everyone expand their knowledge.
- 3 Discussions
- 6 Replies
The full name of the book is “Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies”, which tells enough, I think. It’s all about the connection between internal company culture and external company brand. The book shows how powerful culture can be in branding and what this...
At Frontify, we give this book to every new employee, as part of the onboarding. The book is a nice introduction to the topic of Brand Management and simply starts off with explaining what a brand actually is. For us here, it might be obvious talk, but I think it can certainly be a valuable book for...
A journey to work from home during Covid-19 pandemic lockdown- Will it still be relevant after the pandemic
About my My book website Book Triggered by the recent COVID-19 catastrophe, working from home has suddenly become the new normal of work practice, particularly for employees. Although the practice of working from home has started long ago during pre-COVID-19, the forceful nature of post-COVID-19 has...
Look at you!
Happy you're here.
No account yet? Create an account
Social LoginLogin with LinkedIn
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.