Volkswagen Touches Hearts With the New Bulli

  • 18 March 2022
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Beginning of this month, we could witness the world premiere of an old acquaintance: The Microbus, the Camper, the Bulli – name it whatever you like. The new ID. Buzz, an electric revival of the 1950 Type 2, better known as T1, is to be seen on European roads soon. Spread over 6 generations, this Volkswagen icon (once lined up with the other legend, Type 1 – the Beetle) got sold almost 12 million times. It's a brand by itself: the Bulli has evolved from a practical vehicle for transport and camping to a desired cult object. And this shows in the reselling price: the brand equity seems to fully cover up for the common value decrease of ageing cars. As a matter of fact, emotion even beats function as the brand leads to sky high prices for the early models. Of course, mother brand Volkswagen is aware and now made an interesting split: they recently launched the "normal" T7, the rational choice for functionality, and now presented the ID Buzz, touching people's hearts.

Check Out the Press Release
Explore the Bulli Story


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