Question

How to best leverage brand awareness findings?

  • 11 October 2021
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As I review findings from Frontify’s recent brand awareness test (aided and unaided), I’m wondering how some of you might be leveraging brand awareness findings within your organizations?

Since this is the first quantitative testing we’ve done with the general market, it will serve as a great benchmark to measure awareness going forward.  And I’ll be sharing results with our teams to show where we currently have gaps in perception and how we could address them across the customer experience. 

But I’m sure there’s much more I could be doing! What ways are you all making use of brand awareness data at your organizations?

  • To identify potential integrations?
  • To determine which events you want to sponsor or attend?
  • To drive sales content enablement?
  • As insight for sales and marketing campaigns?
  • Other?

I’m very interested to hear!

My best, Nina


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