Luckily, most clients are professional hardworking brand specialists working closely with their agencies to grow their brand and build strong businesses.
But how much is the work the agency put in actually worth? Spoiler alert: I don’t have an answer, but I still really enjoy this talk from Creative Mornings by Mike Monteiro where he discusses how hard it sometimes is to charge for creative work. And just a heads up! there is some graphic language in there!
It’s an old one, but do you think what he says is still true?
Are designers not being properly paid for their work?