Question

How much is a logo?

  • 17 September 2021
  • 4 replies
  • 43 views

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Luckily, most clients are professional hardworking brand specialists working closely with their agencies to grow their brand and build strong businesses.

But how much is the work the agency put in actually worth? Spoiler alert: I don’t have an answer, but I still really enjoy this talk from Creative Mornings by Mike Monteiro where he discusses how hard it sometimes is to charge for creative work. And  just a heads up! there is some graphic language in there!

It’s an old one, but do you think what he says is still true?

Are designers not being properly paid for their work?


4 replies

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Good link and video. Thanks for sharing!

People using Fiverr might have a different opinion… ;)

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haha true!

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Really like the video, thanks for sharing.  

Going in the same direction to get the maximum of good design work with the minimum amount of investment are pitch invitations. Back in my agency days as a graphic designer, we were pitching for most bigger jobs against 3 or more other agencies. The payment was a fraction of the resources we needed, leaving an agency at very high risk. 

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thanks @Lea and @Alexander Boesch ! I highly recommend all of his other talks and opinion pieces as well.  If you want to see and read more from him, he has collected some of it on Medium here.

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