Today we hosted a webinar on Adweek together with our partner agency Bold Scandinavia. We discussed how brands can help build internal pride, increase engagement and attract and retain the best talent. Employer branding isn’t just an internal thing - by building internal pride around your brand values and corporate culture, loyal customers will follow, I believe!
One of Bold’s main points was that you shouldn’t differentiate between your brand and your employer brand. A recent study suggested 85% are not engaged or actively disengaged at work, which has an impact on productivity and also how clients and customers experience your brand. Oskar Lubeck, founder and Executive Creative Director at Bold said: “It’s when the employees connect with your brand story that the magic happens.”
One of the key takeaways from the webinar was that you need “to capture people's minds & hearts” to build internal pride and boost your employer brand. . .what do you think are the must-haves to create strong employer brands? Is it all in the culture or can it also be part of how you craft your brand story and visual identity?