Question

Examples of building a strong employer brand in a new remote world

  • 2 February 2022
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Something that has fascinated me from day one of working at Frontify was how much people here truly love spending time with each other. A feeling that becomes so palpable when you walk up to the third floor to get your morning coffee ☕️. And even if you don’t join in on the chit-chat, a round of FIFA, or ping pong you can’t help but catch a little bit of that joy and energy yourself as if it were contagious.

With more and more people embracing hybrid and remote work, new challenges but also opportunities arise to create and maintain that same (or similar) sense of connection between colleagues.

Needless to say, I was absolutely fascinated when Chris Savage, CEO, and co-founder of Wistia, told me (in the middle of a conversation about video marketing of all things) that their employees had all been gifted an Oculus 🥽 and are now, for the first time since the pandemic, spending time together on a “virtual” mini-golf course. Way to go 💪.

This reminded me of the Webinar “Building a Strong Employer Brand in a New Remote World”  Alex from Wiser and Karl held a couple of weeks ago. Building on both concepts, I’d love to hear what other ideas (big or small) you’ve all recently implemented to foster that connection between colleagues and ensure a strong employer brand?


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