When I first saw this aircraft livery design, I thought it's one of those creative exercises by an enthusiastic designer playing around with an existing brand. Only a day later, I realized this is a serious rebrand. Great. There are hundreds of airplane designs out there. Why has no one ever had this idea before? Simple, fresh, and easy to recognize – even when high up in the sky.
“Condor Is Vacation and Vacation Is Stripes.” That's what the German leisure airline is telling about its rebrand's essence. Berlin-based agency Vision Alphabet got inspired by parasols, bath towels, and beach chairs, and makes a bold statement by simply applying stripes to the aircraft livery. Of course, also the airline's logo wasn't left untouched. However, made more neutral, it gives the stage to the stripe theme, which five colors (named Passion, Sea, Island, Sunshine, and Beach) bring variety into the fleet. I'm already curious to see this powerful design element come to life on tickets, uniforms, and onboard items, too. Well, the sky is the limit.