Building the brand sometimes means branding the building. Ideally, that starts with finding a location that could serve as a physical home for your brand. I think selecting the right office space is no different than carefully choosing suitable paper for a business card. It just needs to feel right. In our search for a new office space in New York, we have been critical and ended up finding a great space – a beautiful blank piece of paper.

I'll keep you posted on how we'll fill it, but in the meanwhile, I’m curious to hear how important your office(s) is/are for your brand. Do you pay special attention to make it breathe your culture? How do you translate your values and believes into your company’s physical work environment?