Bank of England Gets Closer to the People

  • 15 March 2022
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Bank of England Gets Closer to the People
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The Bank of England, founded in 1694(!), has revamped its visual identity. Their in-house design team has tried to bring the brand closer the public it serves. The whole visual system was revisited and got optimized for the digital domain. Beyond the – nowadays almost common – simplification of the logo, the bank made a major improvement to its typography, which is now easier to read for dyslexics – and anyone else, actually. Nice detail: the renewed color palette was inspired by British banknotes (and gold bars) and by boosting contrast with backgrounds, the color concept also adds to the brand's accessibility. Take a look at the launch video, which doesn't respect common rules of length but certainly is worth checking out, as well as the music that is very Bank-of-England, if you ask me.

 

 


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